„Big Data or Big Brother? The ethics of big data psychometrics“

Dr. David Stillwell, Lecturer in Big Data Analytics and Quantitative Social Science,
Academic Director - The Psychometrics Centre, Cambridge University Judge Business School

29. Januar 2020, 16.00 (s.t.) – 17.30 Uhr, Humboldt-Universität zu Berlin, Unter den Linden 6 (10117 Berlin), Senatssaal

Many researchers, including myself (e.g. Kosinski, Graepel & Stillwell, 2013), have published papers showing that psychological traits like personality and intelligence can be predicted from the digital footprints people leave behind when they use online services like social media. Should this capability be used in practice, and if so under what conditions? The Facebook Cambridge Analytica scandal clearly demonstrates that the public is uneasy when they feel their data was misused, but on the other hand the public also likes their data to be used to personalise
recommendations and services. This session will introduce the big data psychometrics technology and will then encourage debate on its application by organisations.